May 4, 2023
Trackify X Team
In the digital marketing world, data is king. This shouldn’t really be news to anyone — the more data you have on your customers, the more you’re able to tweak and expand your business strategy in a way that meets these customers’ needs (and, in turn, drive revenue for you and your eCommerce business). The easiest, most cost-effective data to collect? First-party data.
First-party data is data that you collect first-hand from your customers. That means that it’s collected straight from your own channels, like your website, emails, organic social, paid advertising, and more.
The more data you’re able to collect straight from your own channels, the better — particularly via paid social. Capturing more data via these channels can be extremely beneficial for your Shopify store, namely because it can help you better understand your audience. This, in turn, can lead to more targeted, higher-converting messaging, more personalized customer experiences, and the ability to build lookalike audiences. And at the end of the day, all this means increased ROI and revenue for you and your eCommerce business.
Read on to learn more about the benefits of collecting this kind of data from your Facebook, Instagram, and TikTok ads, plus the best Shopify tracking app (spoiler: the Trackify X app) for helping uncover all of these insights.
The more data you’re able to uncover about your customers, the stronger your Meta and TikTok ads will be down the road. Why? Because you’re able to fine-tune your messaging in a way that’s more relevant to your consumers. The more specific and emotionally relevant ads you can craft, the higher the ads’ click-through rates and conversion rates.
The more you’re able to understand your customers, the more personalized experiences you can build for them, too. For example, you can fine-tune messaging throughout a customer’s subsequent buying journey — including on different website PDPs — based on first-party insights gleaned from your Facebook ads. You might even be able to suggest relevant items to upsell and cross-sell based on this data. The more personal and relevant a customer’s experience is, the higher the chances of them purchasing, feeling satisfied, and coming back later for more.
The more data you’re able to uncover about your customer base, the more you’re able to target other customers just like them. In other words, the more you’re able to build more lookalike audiences.
Lookalike audiences are audiences that, well, look like your existing customer base. In other words, they have super similar demographics and interests to your existing followers. And why is it beneficial to build more lookalike audiences? A lot of reasons, tbh.
Lookalike audiences allow you to reach wider, more relevant audiences. Since your ads are being displayed to wider, hyper-targeted audiences, they also 2x the value of your ads. At the end of the day, more audiences leads to more leads, more customers, and increased ROI on your ads.
Trackify X helps businesses track their first-party data on Shopify. With simple Pixel integration, easy synchronization with social media catalogs, the opportunity to build custom and lookalike audiences, and increasing conversions with custom DPA features, Trackify X makes it easy to leverage first-party tracking data.