October 21, 2021

Facebook Attribution Model

Are you confused about how the Facebook attribution model works? Do I have to be a technical person to run an effective Facebook marketing campaign?

If you contemplate these thoughts, you landed at the right place. Don't worry, we have some good news for you but let's start with how to backup your pixels and how it works!

How to backup pixels even without knowing how the pixel backend works

In just 3 simple steps, you will understand what the Master pixel is, the niche pixel, and the collection pixel. You don’t need to be a pro to understand how it will fire for specific collections, for a specific niche and to capture all the data in your pixel. We will do all the work for you. You just use the correct data to superpower your marketing programs.

I don’t know how to set up UTM tags. Can I still use the app?

You don't really need to know how UTM tags work, where to add the tags, and how to check the UTM analysis in a simple possible way.

When you install the Trackify app for your Shopify store, this isn't an issue because you will be provided with the direct string which you can directly use in your ad sets and the rest is all on us. We will show you the UTM data by source, broken down by pixel, the best performing UTM data for your campaigns down to the top 5 campaigns that are providing the most sales. From there, you can optimize your ads based on this data.

We will make it easy for you to see it in a visual and graphical form. You will also be shown the percentage relation between different events like View content and ATC, ATC, and purchase, and finally, VC to purchase. All of this is available with just a single click.

I want to see which country is driving the most sales, which state is the major contributor, but I'm not sure which string to add in my ads. How can I capture this?

Don't worry, even a newbie can see this data within Trackify X analytics. You will be given all of the control in your hands. This will be available in the analysis section and can be filtered by geographical location. From there, you can see country-wise data, state-wise (only for the US), zip code wise and all with one click.

This is great news for those who are not Pros and can easily use and set up data tracking tools like Trackify in their store. With Trackify even if you are not a pro, you can easily set up data tracking and understand the analytics easily. We have a robust attribution model that is based on reliable conversion data which will give you the exact insights you need to make better marketing decisions for your ads and to optimize your business.

Our support team will explain everything in detail about pixels and tracking in a simplistic way so that you won’t feel like you don’t know anything about pixels and optimization-related data. We’re always available to make you comfortable and overcome the learning curve of pixel data. You will become a pro in no time with us when you get a clearer view of conversion data and more accurate campaign targeting.

Start your 7-day trial today.