July 12, 2021

Problems in Facebook Ads Reporting

With the IOS update, we all know that our data is not showing at the time of attribution and takes a lot of time to appear on the ads manager, sometimes causing a loss in the events. In this scenario, how can you optimize the ads without any data?

Trackify is a tool that can help you to some extent to get you most of the data that you need to optimize your ads campaigns and get the most out of your media spend.

Can we use Trackify to backup our pixel data?

Trackify for Shopify is the all-in-one Facebook Pixel app designed to help Shopify store owners just like you. Easily install your Facebook Pixel in your store and use the fantastic pixel features to run the most targeted optimized advertising campaigns. Shopify stores can backup pixel data to avoid the loss of data if the ad account gets banned.

With Trackify you can give superpower to your Facebook pixel with these Tracking Features:

  1. Back up your Pixel data.
  2. Seamless Pixel Integration. Easily connect your Facebook pixel with just one click.
  3. Server-Side API for Purchase and Non Purchase events.
  4. Advanced Audience Builder
  5. Added Events
  6. Added Parameters
  7. Added Control
  8. Facebook Catalog Synchronization.
  9. Accurate Data Reporting.
  10. Pixel audit

Why Trackify X can be used?

Trackify is a tracking app designed for various online stores for a cutting-edge tool to solve their Facebook Ads and reporting problems.

If you're looking to improve your Facebook ads and want to do that, you will need to do different things from what you've done so far. If you want to reach different and better results, you need to embark on different and better solutions. That's why the Trackify X app is a platform that combines several different functions that all have to do with Facebook pixels, Facebook audiences, and Facebook catalogs.

Installing your Facebook pixel in Shopify and optimizing your Facebook ads with prime pixel event data has never been easier. You can even run your own Dynamic Retargeting Ads(DPA) right out of the box! Go beyond the basic Shopify integration in just 3 simple clicks, and your Facebook account will be ready for Prime Optimized Result.

Trackify also installs your pixel, your product feed, and your Facebook catalog with just a few clicks.

Ever wonder if Trackify is missing any pixel fires and causes Facebook reports to be incomplete?

Here is a simple way to check if you're missing pixel fires, or if Facebook has an "attribution problem" with your conversions.

Just compare the total number of reported purchases for the current or previous day with the number of "raw" purchase events at the bottom of the pixels page. You should have more raw purchase events than reported purchase transactions, and the raw events should be pretty close to the actual number in Shopify.

Raw purchase events register for organic transactions as well as paid, while reports only show transactions from paid traffic that can be attributed to a specific ad.

How to find the source for these screenshots in your Facebook account:

For the part on the left - go to FB Ads Manager, select today or yesterday as the time frame, and look at the total number of event counts by type. You can do this for any event type by Customizing your Report Columns and selecting any event count column you want to look at.

For the part on the right: Go to the "Pixels" page in Ads Manager. Scroll to the bottom. You may need to click see more at the very bottom of the page to see the event type you want to look at. Select the date range that matches the one you've selected for the screen on the left.

If you're interested in reporting on accurate data that can help you optimize your ads and increase your ROI Trackify X for Shopify can help. Find out for yourself and unlock the powers of Trackify's pixel data.

Start your free 7-Day trial today!