May 23, 2024

Unlocking the Secrets to Maximizing ROAS in Shopify: Insights from Simon Kruger on Ecommerce Coffee Break

May 21, 2024 – In the latest episode of the popular podcast Ecommerce Coffee Break, Simon Kruger, a renowned product owner and marketer at TrackifyApp, shares his expertise on how to maximize Return on Ad Spend (ROAS) in Shopify. The episode, titled "How to Maximize Your ROAS in Shopify," is now available on all major podcast platforms including Apple Podcasts, Spotify, and via RSS feed.

Listen to the Episode: How to Maximize Your ROAS in Shopify — Simon Kruger

Episode Highlights:

Simon Kruger brings a wealth of knowledge and practical tips to the table, addressing common mistakes and offering actionable insights for e-commerce businesses looking to optimize their ad performance. Key topics discussed in this episode include:

  • Common ROAS Mistakes: Kruger identifies and explains the most frequent errors that e-commerce businesses make, which can drastically affect their return on ad spend.
  • Crucial Ad Metrics: The discussion delves into essential metrics beyond ROAS, such as click-through rate (CTR), cost per acquisition (CPA), and customer lifetime value (CLV), which provide a comprehensive view of ad performance.
  • Importance of Pixel Tracking: Kruger elaborates on what pixels are, their significance in tracking user behavior, and why a proper setup is vital for accurate data.
  • Beginner Tracking Tips: For those new to tracking, the episode provides a beginner-friendly guide to setting up and utilizing basic tracking methods effectively.
  • Future of Tracking: As the industry shifts away from third-party cookies, Kruger emphasizes the importance of first-party pixel tracking for future data reliability.

Guest Profile:

Simon Kruger is an experienced entrepreneur and marketer with a Master's in Digital Business Strategy from accadis University. He has founded multiple successful businesses, including PURE & ANALOG, an online store for handcrafted wooden accessories. Kruger also holds an honorary lecturer position at the International School of Management in Germany. Currently, he serves as a Product Owner and marketer at TrackifyApp, where he helps businesses optimize their ad performance through advanced tracking solutions.

Episode Chapters:

  1. Introduction and Common Mistakes in Shopify Ad Spend
  1. Understanding User Attribution and Tools for Improving Ad Performance
  1. Pixel Tracking and ROAS
  1. First-Party Pixel Tracking and Future Data Reliability
  1. Pricing Structure of TrackifyApp and Entrepreneurial Advice

Links & Resources:

About Ecommerce Coffee Break:

Ecommerce Coffee Break is a leading podcast that provides e-commerce professionals with the latest insights, strategies, and tips to improve their online businesses. Each episode features expert guests who share their knowledge on various aspects of e-commerce, from marketing and advertising to product management and customer engagement.

Listen Now:

To listen to this insightful episode, search for Ecommerce Coffee Break on your preferred podcast platform or visit our website for direct links.

Listen to the Episode Here: How to Maximize Your ROAS in Shopify — Simon Kruger

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